Meet The Owner

As you can probably tell already, my journey into digital marketing doesn’t look like the usual agency you see. For a long time, I was afraid of that. I wondered if people would take me seriously, and I was also nervous about not being up to the challenge I worked so hard for. I now realize that I'm part of the American dream that so many people who start companies strive to be. In 2016, I was a music artist on my last leg. I felt I had done everything in my power to be discovered. I spent thousands of dollars of my own income over the years only to be scammed, underwhelmed, and overlooked. While I was so busy chasing a dream, I didn’t realize God was providing me with a reality I never imagined. During that same year, I paid a PR to advertise my latest song. It was posted in several high-ranking publications, but I never saw any ROI for my hard work. I didn’t even notice a significant change in my website traffic. I knew there had to be a different way to gain the results I was desperate to achieve. One thing about me that you will quickly understand when we speak is that I'm very determined. I did not go to a prestigious college, but my mother is an army veteran. She instilled in me the desire to find my own answers, never settle, and that if you want something, you have to work hard for it. I took an online course that showed me how to run a simple Facebook ad. I was skeptical because, as I said previously, I've been burned before. To my surprise, my first video views campaign, “Love 4 You," gained 400,000 views in less than two months. From that point on, I was able to repeat that process in subsequent campaigns with greater results each time. This culminated in a conversion campaign that resulted in selling 2,000 albums from an email funnel I created myself on “Click Funnels”. On that project alone, I obtained a 32% ROI. The only dilemma was that, though I had found a way to distribute my music to a target audience, I also found a passion for digital marketing that surpassed my love for music. Since 2016, I have diversified my skills from Facebook to other platforms such as Google, LinkedIn, Amazon, TikTok, Microsoft, and many others. I have also learned various forms of SEO, search engine advertising, data science, web design, and key optimization practices. The result of my efforts led to me speaking about digital marketing at “Beer Amplified,” a marketing conference for breweries, while also spearheading their digital marketing campaign. I’ve also worked in solar energy, landscaping, beauty, and insurance services. In my spare time, I teach a music business class called “The Creator Sessions” that shows aspiring artists how to grow their businesses through niche targeting, creating customer journeys, and understanding their market position. I truly understand how to scale a business because I've lived it. I didn’t get into digital marketing because it gave me a degree, but I do it because I love it.

sincerely,

Christopher L Mattison